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Eric Moore South Jordan, UT · moore.eric303@gmail.com · 303-845-0746 · LinkedIn

Summary

Senior Product Designer with 8+ years of experience specializing in complex healthcare, fintech, and business automation workflows. Proven track record of shipping scalable products for enterprise platforms (Optavia, SimpleNexus) and rapid-growth tech companies. Deep technical expertise designing inside industry-standard ecosystem constraints.

Core Expertise

  • Systems & Domains: Healthtech, Med-Spas, EHR Integrations, FinTech, SaaS, Workflow Automation, Multi-App Systems.
  • Design & Tools: Product Strategy, Multi-Tenant Token Architecture, Technical Writing, Figma, Tailwind v4, Next.js, Sanity CMS.

Professional Experience

Refill

Lead Product / UI Designer (Contract) · Nov 2025 – May 2026 · South Jordan, UT

Acted as the lead product and UI designer for an asynchronous telehealth platform, scaling both the patient-facing product and internal developer tooling.

  • AI-Native Design System: Architected and authored a markdown-based, tokenized multi-app design system (atoms.md / molecules.md) integrated with Tailwind v4 CSS variables, establishing an unambiguous constraint layer optimized for both human engineers and automated AI coding agents. Read the case study.
  • Product Lifecycle Delivery (REBL): Led end-to-end design, content schema modeling (Sanity CMS), and front-end code implementation (Next.js/Vercel) to ship a fully online async clinical practice platform from concept to live deployment in four weeks. Read the case study.
  • Relational Content Architecture: Modeled complex medical data pipelines for 33+ active medications, peptide protocols, and clinical flags across synchronized Sanity schemas and internal clinical team Notion dashboards.
  • Technical Optimization: Partnered with senior engineer to secure multi-domain UTM attribution tracking pipelines between domains (seamless marketing pipeline to app flow) to preserve full-funnel business intelligence and referral network analytics.

Pip (Product & Design Consulting)

Senior Product Designer / Independent Consultant · May 2025 – Present · South Jordan, UT

Operate an independent corporate consultancy delivering user experience architecture, digital transformations, and workflow automation for healthcare startups and regional B2B brands.

  • Health & Wellness Transformation (Verity / Time 4 U Spa): Partnered with clinical nurse practitioners transitioning practice models from aesthetic studios to comprehensive women's health specialties; re-architected legacy service lists into intuitive, patient-centered clinical onboarding pathways.
  • EHR Ecosystem Integration: Designed modern patient portals, digital intake systems, and automated booking user paths built explicitly to interface with Boulevard (BLVD) and Charm EHR API and system constraints.
  • Operational UX & Automation (Various SMB Contracts): Scaled customer acquisition funnels, booking systems, and internal operational tooling to drive growth for regional service brands, including Stone Creek Roofing, C&C Cedar Fence, and Keep 'em Clean Windows.

Optavia

Senior Product Designer (Promoted from Mid UX Product Designer) · Feb 2022 – Jun 2025 · Lehi, UT

Led end-to-end user experience and product design initiatives for a major health and wellness enterprise serving 800K+ monthly active users. Read the case study.

  • Owned design strategy for core mobile and web platform features, mapping complex wellness metrics and user pathways across 9 distinct product managers to shape the overarching coach portfolio.
  • Designed a scalable, consumer-led client acquisition system, including goal-to-plan questionnaires and technical onboarding pathways, to support a strategic company pivot from coach-dependent growth to client-led growth.
  • Built and managed a cross-platform design system prioritizing developer efficiency that significantly accelerated feature implementation and ensured absolute interface consistency.

SimpleNexus

User Experience Designer · Jan 2020 – Feb 2022 · Lehi, UT

Designed highly secure, complex fintech and digital mortgage workflows for a market-leading enterprise SaaS platform.

  • Streamlined dense legal compliance paperwork, multi-party communications, and conditional logic into frictionless, mobile-first dashboard applications for borrowers, lenders, and real estate agents.
  • Executed 5-day design sprints to validate core communication pain points between agents and lenders, delivering a pre-qualification letter generator dashboard that dynamically adapted to changing loan conditions.

Epic Marketing

UX/UI Designer · Mar 2019 – Jan 2020 · Draper, UT

Vivint Smart Home

Multimedia Designer · Feb 2018 – Mar 2019 · Provo, UT

Education & Certifications

  • Bachelor's Degree in Graphic Design, Brigham Young University (2017)
  • Certification: AI Product Design, ELVTR
  • Certification: Web Development, Salt Lake Community College (SLCC)